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SAN DIEGO REAL ESTATE AGENCY BASICS: Read This Before You Start Working with a Buyers' Agent


Most buyers think that because an agent showed them homes or sent them listing emails (or even wrote an offer for them), the agent is working for them. In reality, unless you have formally hired an Exclusive Buyer's Agent, the agent you are dealing with may in fact represent the seller. Let me explain...

There are four main types of real estate agents:
 

Traditional Agents (Listing Agents, Seller’s Agents)

A traditional agent works for sellers and represents the interests of the seller in a transaction. We call them traditional agents because (prior to the 1980's) real estate agents traditionally only represented sellers, and buyers were simply considered "customers" (not clients). These days, in addition to representing sellers, traditional agents can also work with buyers (as either customers or clients).

How this affects the homebuyer:

  • Some traditional agents make it a practice to work in a non-agency relationship with buyers as customers (meaning that the agent really works for the seller).
     
  • Other traditional agents offer to work in a dual agency relationship with both a buyer and a seller in the same transaction. (More on this below.)
     
  • Of the thousands of real estate agents in San Diego, most are Traditional Agents.
     

Buyer's Agents

In San Diego, many real estate agents refer to themselves as "buyer's agents", but you can discern a true buyer's agent from a fake one.

A true Buyer’s Agent is one who helps the buyer as their agent in a transaction in which the buyer’s agent and their brokerage does NOT also represent the seller. In this scenario, the Buyer's Agent is able to give 100% loyalty to the buyer in the transaction.

Some Traditional Agents in San Diego market themselves as "Buyer’s Agents" even though they also list properties for sale (and as a result would be unable to promise 100% loyalty to a buyer in transactions involving those homes).

Other traditional buyer agents work on teams in which the Team Leader works almost exclusively for sellers. These teams typically ask their buyer's agents to promote the team's listings above the others (and these buyer's agents cannot give 100% loyalty to buyers when it comes to the team's listings).

Most San Diego "Buyer’s Agents" cannot promise you 100% loyalty throughout your purchase process, because they either represent sellers themselves sometimes OR work for a company or team that does.

Some Buyer’s Agents work for companies that NEVER list properties and never represent sellers. (See "Exclusive Buyer's Agent" below)
 

Exclusive Buyer's Agent

An Exclusive Buyer’s Agent works with buyers only, never takes listings, and never represents sellers. Exclusive Buyer Agents work for real estate brokerages that never list homes and never represent sellers.

A homebuyer who hires an exclusive buyer agent gets to work with an agent who can commit 100% loyalty to the buyer (and no loyalty to the seller), even before you've identified any potential homes for purchase.

 

Dual Agent

A Dual Agent is a real estate agent or brokerage that works with the buyer and the seller on the same transaction. Neither party receives "full representation". Full representation would include undivided loyalty, complete confidentiality, and full disclosure of all information known to the agent. Rather than representing you and your interests, a dual agent simply facilitates the transaction.

The loyalty of a dual agent (in theory) is neither to the seller nor to the buyer, but to the transaction, doing what they can to get the transaction to close (it should be noted that a dual agent most often earns twice the commission). Dual agency is illegal in California if the real estate agent has not disclosed the dual agency relationship to both buyer and seller (or if either the buyer or seller does not agree to the dual agency relationship).

It's best to avoid working with a dual agent whenever possible, and the easiest way to do that is to hire an Exclusive Buyer's Agent when you start your home purchase journey. 
 

Read Also: Why Hire a Buyer's Agent?

Read Also: 8 Reasons Why You Should Hire Globella Buyers Realty as Your San Diego Exclusive Buyer Agent

On Globella.com: What is Dual Agency?

On Globella.com: All About the Form You Must Read Prior to Hiring An Agent or Writing an Offer


If you are in the process of hiring a San Diego Buyer Agent, I would be honored to meet with you for an interview (or what I call a "Buyer Strategy Session"). Call me at 858-779-2727 or send me an email to get the process started. I look forward to hearing from you!

About Justin Gramm

Justin Gramm founded Globella Buyers Realty in 2008 and works full-time as a San Diego exclusive buyer agent. Exclusive Buyer Agents never take listings or represent sellers.

Exclusive Buyer Agents represent buyers-only 100% of the time, allowing you to hire a San Diego buyer's broker without the conflict of dual agency. Justin has helped many wonderful people from all over the world buy homes and condos in San Diego over the years.

If you'd like to talk to Justin about your potential San Diego home purchase, you are welcome to schedule an interview. Call Justin at 858-779-2727 or send Justin an email to get the process started. More About Justin Gramm

San Diego Buyer Agent > Company > San Diego Real Estate Agency Basics